The Benefits of Pay Per Click Advertising

Posted on June 19, 2011 by Sara Hassler,, Resource Development Manager No Comments

There are many benefits of pay per click advertising that can help a business raise their web presence, initiate lead generation, and cultivate new clients. Below we share several of the main benefits of pay per click advertising.


One effective branding method is to achieve top placement on search engines like Google, Yahoo and MSN.

Low Cost Initial Investment

There is no charge for a search engine to place or run an advertisement. The only cost is for the Internet user that clicks through your ad.

Real-Time Tracking

Pay per click advertising allows campaign managers to measure keywords and phrases, ad traffic, ad conversions, and other metrics to alter a positive or negative performing ad real-time. Modifying a pay per click ad takes minutes and the results can be again measured almost immediately.

Targeted Traffic

Pay per click advertising campaigns use a method called geo-targeting which is an effective keyword research and demographic site section that allows the advertiser to target their viewing audience precisely. This pre-qualifies a target audience to a greater degree than print or traditional media. In short, users who click on your ad are pre-determined as possible new customers.

Immediate Results

Pay per click campaigns can be implemented in a few days. The research, set up and activation cycle results are immediate, meaning that the day your ad is placed, your website begins to see traffic.

These are all highly valuable benefits for any business, organization, or individual who wants to raise their brand awareness, increase their website traffic, and solidify their web presence.

We welcome new ideas and you might inspire us for our next blog post! Share your thoughts and tips by posting comments for us. Thanks for reading!

By Sara Hassler

Resource Development Manager

Photographic Credit: jscreationzs /

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