Search Engine Optimization Evolves

Posted on April 8, 2011 by Sara Hassler,, Resource Development Manager No Comments

Keyword Density has frequently been used as a Search Engine Optimization tool. At times, dishonest webmasters would work very diligently to stuff their website pages with keyword rich content that resulted in unrelated search results.

In order to address Search Engine Rank abuse, Search Engines responded by developing complex algorithms that would index websites in a variety of ways. The hope was that this would make the World Wide Web a safe and trusted resource of information for web surfers.

In 2004, Search Engines reported that they had created algorithms that used a wide range of factors to rank websites. Google and Yahoo! have never disclosed what those factors are, but it’s been reported that Google uses more than 200 different signals in their algorithms. This has forced SEO providers to work hard and constantly study different approaches to Search Engine Optimization in order to offer effective services to their website clients.

Late 2009 Real-Time Search was introduced in an effort to make search results timely and relevant. With Social Media Sites and Blogs growth in popularity, this lead search engines to change their algorithms to use factors that allowed fresh content to rank quickly within search results. This translates to meaning that today’s Search Engine Optimization methods should include real-time, constantly re-freshed content that is timely and relevant.

With the internet being such a powerful tool, it’s necessary for the Search Engines like Google and Yahoo! to optimize their own algorithm. In an effort to thwart the mass distribution of non-sense information – major Search Engines are keeping the internet a safe place for web users.

We welcome new ideas and you might inspire us for our next blog post! Share your thoughts and tips by posting comments for us. Thanks for reading!

By Sara Hassler

Resource Development Manager

Photographic Credit: jscreationzs /

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