How To Establish Your Credibility

Posted on May 20, 2011 by Sara Hassler,, Resource Development Manager No Comments

Detail your credentials and provide your target audience with information that makes you an authority.

Tell a story by explaining your business product or service.

Offer testimonials that are packed with positive results from satisfied customers. Make sure your testimonials are specific and describe exact benefits that your product or service provided. Include contact information for your testimonials so your potential buyer knows they come from real people or businesses you’ve serviced.

Add a guarantee to your product or service. A strong guarantee shows that you stand behind what your selling. Many businesses have reported, the longer your guarantee period is, the fewer returns there are.

We welcome new ideas and you might inspire us for our next blog post! Share your thoughts and tips by posting comments for us. Thanks for reading!

By Sara Hassler

Resource Development Manager

Photographic Credit: jscreationzs /

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