How Search Engine Optimization Works

Posted on April 8, 2011 by Sara Hassler,, Resource Development Manager No Comments

Search Engine Optimization is the process by which a website works to achieve a high rank index in the Search Engines. This high ranking status drives traffic, sales and promotes a website. Search Engine Optimization is what many people consider to be the primary way to publicize an online presence.

Search Engine Optimization began in the early 1990’s and consisted primarily of webmaster-provided information like meta tags and index files. Meta tags are keyword tags that a webmaster would insert into the HTML code area of a website so that search engines could index a website’s page. This process was found to be un-reliable because the keywords that a webmaster chose could prove to be an inaccurate representation of a websites actual content. Similar findings were reported with index files. These type of Search Engine Optimization methods resulted in incomplete, inaccurate and inconsistent data that allowed a website to rank higher than it should. It also created havoc for web-users because if they were doing a search on a subject, their search result list would include irrelevant searches. In short, this type of Search Engine Optimization did this:

  • Web-surfer types in House Paint into the search box.
  • 10 websites links appear on their search result list.
  • 6 of those websites have information on House Paint.
  • 4 of those websites do not have any information on House Paint.

The 4 websites without House Paint information landed on the web-surfer’s search result list because hidden behind the website, inside HTML code, input by a crafty webmaster, were meta tags that included the keywords, House Paint.

This is just one more way of understanding how the internet functions, how complex it is and how you can maximize your search results!

We welcome new ideas and you might inspire us for our next blog post! Share your thoughts and tips by posting comments for us. Thanks for reading!

By Sara Hassler

Resource Development Manager

Photographic Credit: jscreationzs /

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