Google’s New Algorithm & What It Means To Website Owners

Posted on March 28, 2011 by Sara Hassler,, Resource Development Manager No Comments

In February, 2011 Google inc., put in place an algorithm to improve its search engine results. This new algorithm works to increase organic search engine results. What this means to website owners as a whole, is that web content will now need to be original, diversified, and literate.

Google’s New Algorithm Knocks Down Content Farms

It’s hard to describe exactly what a content farm is but the general consensus seems to be businesses or website owners, who create inappropriate content or overuse search engine optimization techniques. Examples of this are:

  • Creating content about current trending topics.
  • Overusing keywords on a webpage.
  • Duplicating the content of other website pages.
  • Using patterns of words in order to satisfy an algorithm.

These search engine optimization methods are just a few of the ways that some websites drive traffic to their landing pages. These techniques are called “black hat SEO”. There is a very fine line between legitimate search engine optimization and the misuse of search engine optimization practices.

Websites that use “black hat SEO” methods are prime offenders of Google’s new algorithm. It’s now very important for companies who want to improve their website rankings to be aware that their content will need to be original, targeted, and user-friendly.

Google’s new algorithm is intended to provide web-users with quality search results. It’s meant to de-clutter senseless information and provide users with trusted resources. Website owners are now finding their search rankings plummeting. In order to climb back up to the top of the search results list these websites will have to provide quality content throughout their website and on each of their webpages.

This new algorithm has been nicknamed “Farmer Update”, and appropriately so because it’s meant to weed out content farms, companies that generate low-quality web- content. Legitimate websites can re-adapt to Google’s “Farmer Update” and enjoy the same web traffic that they used to with a few simple web enhancements. These include:

  • Offering web content that is informational and informative.
  • Creating text that is original.
  • Introducing new ideas in a new way.
  • Generating high-quality and uncluttered webpages.
  • Adding diversity through the use of social media tools.

All new programs go through a period of tweaks and alignments and Google’s “Farmer Update” will enjoy that same finalization. This transition time allows website owners the opportunity to tweak, re-create, and revise their practices while analyzing their website’s strengths and weaknesses. By re-evaluating current search engine optimization methods, businesses, organizations, and individuals will be able to learn how to utilize SEO so that impacts their website in a positive way.

It will be a joy to see the content farms go because it’ll make Internet surfing a more valuable experience for the end-user. There will be less time spent filtering through duplicate information in order to find what you’re searching for. Remember back in the day, the Internet was called the information superhighway, not the repetitive, cluttered and widely over-filled highway!

We welcome new ideas and you might inspire us for our next blog post! Share your thoughts and tips by posting comments for us. Thanks for reading!

Posted By,

Sara Hassler

Resource Development Manager

Photographic Credit: jscreationzs /

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