Gain Clients By Stating Benefits Not Features

Posted on May 20, 2011 by Sara Hassler, GenerateMyAds.com, Resource Development Manager No Comments

One of the most commonly overlooked marketing mistakes is not knowing the difference between features and benefits. Sales copy must clearly state what the benefit of using your product or service is. Features are simply describing your product or service.

For example:

Feature:

Drain-Edge works hard to provide you and your home with carefree plumbing solutions.

Benefit:

Enjoy care-free plumbing solutions that put your mind at ease and let you live worry- free!

The basic rule is that a benefit answers the question “What’s in it for me?” By stating a benefit you are inviting your target audience to imagine using your product or service in order to take care of a problem they’re trying to solve.

We welcome new ideas and you might inspire us for our next blog post! Share your thoughts and tips by posting comments for us. Thanks for reading!

By Sara Hassler

GenerateMyAds.com

Resource Development Manager

Photographic Credit: jscreationzs / FreeDigitalPhotos.net

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