Auto Car Dealer Internet Website Marketing Solutions

Automotive Marketing—Making Social Media Marketing Profitable

Auto dealers should feel comfortable in adding social media network sites to their current marketing plans. By following a few simple steps, car dealers can put to use a mix of social media networks that will highlight their automotive marketing efforts. The rules of social media networking on sites like Facebook, Twitter and LinkedIn and others are easy to set up, maintain and profit from. Once an automotive dealer has created their business profile or business fan page there are just a few basic guidelines that should be followed to attract friends and gain followers and contacts. Internet marketing for auto dealers is not as daunting as it may seem. The truth is that any business can become a social media magnet!

One key factor, that will make an auto dealer’s social media marketing efforts successful revolves around listening to their target audience or customers. Making a person-to-person contact is one of the most important aspects of how to engage an audience. While most of us work hard at finding our connections online in a virtual world, its equally important that after those contacts are solidified, that we harness the power of how to; listen effectively, speak with passion, energize others, offer support when it’s needed and embrace the entire process whole-heartedly. Car dealers who embrace their consumers with personal interaction, open the door to a wide variety of marketing methods like; sharing information, updating info on new vehicle models, announcing manufacturer changes and offering technical advice.

How can all of the above, promote a social media campaign for a dealership? The easy answer is that social networks work in a very positive way in that, they build bridges between a product and a prospective buyer. Here are a few simple steps that your automobile dealership can take to build a better social media strategy that turns lookers into buyers..

Listen:

Listening is an art. Car dealers who listen to their target audience; gather data about customer needs, improve how they communicate, and work at making their customers feel heard. The simple act of listening puts an automobile dealership ahead of another who may NOT be listening. When consumers feel special, they tend to flock to whoever is giving them a good feeling.

Speak:

Speaking is a science. Dealerships who offer good solid advice and help when needed, are communicating one important message to their customers, that they care. Automotive marketing plans that use communication as a tool, stay in touch with their customers and continually groom their relationships over time.  Car dealers can create a map for their future success by connecting to their customers on a personal level.  Consumers like to buy from businesses they trust. When a dealership communicates openly, that works to build trust with prospective buyers.

Energize:

Internet marketing for auto dealers is the same as internet marketing for any other business; the deployment of energetic and passionate professionals who saturate the social media networks, is what brings a brand to the forefront. If an auto dealership wants to close in on their competitors, they will work at devising a social media marketing plan that energizes their base customers. Sharing the benefits of working with your dealership, offering service consults, or putting together educational nights like how to change the oil in your car, can energize a group of consumers.  

Support:

Support means service. Auto dealers can offer many support systems for their customers. Online social media sites are a great place to; answer questions about products, address complaints, and give general and common-sense advice. Automotive marketing plans should include; new product development, recalls and customer service announcements. Car dealers who show that they support their customers, are also showing that they are interested in long- term relationships. A supportive car dealer is always saying that they care about their customer base, and are hoping to make a personal connection that will last for years. Being supportive builds trust, and trust builds longevity—the longer a customer knows a car dealership, the more likely they are to purchase their vehicle from a dealership they have heard of and know of.  

Embrace:

Embracing a methodology is exciting! Auto dealers can work towards embracing the idea of using social media in a way that builds their brand. Social interaction between businesses and their consumers is about making a good impression that lasts from first meeting, through point of sale, and then to the return purchase. Auto marketing plans that include this type of vision, build their brand’s awareness with repeat customers that enjoy buying from a familiar seller.

Auto dealer sales, start with the branding of a dealership. Online social media networks are an important part of building that consumer base. It takes a lot of time and effort to plan a targeted strategy in the boardroom, however, it takes little time to watch a poor plan crash and burn because it was implemented incorrectly. The World Wide Web, offers auto dealers the chance to show off their goods and services. Automotive marketing can be very easy online when an investment is made in a well-thought out social media campaign.

We welcome new ideas and you might inspire us for our next blog post! Share your thoughts and tips by posting comments for us. Thanks for reading!

By Sara Hassler

GenerateMyAds.com

Resource Development Manager

Photographic Credit: jscreationzs / FreeDigitalPhotos.net

Branding

One effective branding method is to achieve top placement on search engines like Google, Yahoo and MSN.

Low Cost Initial Investment

There is no charge for a search engine to place or run an advertisement. The only cost is for the Internet user that clicks through your ad.

Real-Time Tracking

Pay per click advertising allows campaign managers to measure keywords and phrases, ad traffic, ad conversions, and other metrics to alter a positive or negative performing ad real-time. Modifying a pay per click ad takes minutes and the results can be again measured almost immediately.

Targeted Traffic

Pay per click advertising campaigns use a method called geo-targeting which is an effective keyword research and demographic site section that allows the advertiser to target their viewing audience precisely. This pre-qualifies a target audience to a greater degree than print or traditional media. In short, users who click on your ad are pre-determined as possible new customers.

Immediate Results

Pay per click campaigns can be implemented in a few days. The research, set up and activation cycle results are immediate, meaning that the day your ad is placed, your website begins to see traffic.

These are all highly valuable benefits for any business, organization, or individual who wants to raise their brand awareness, increase their website traffic, and solidify their web presence.

We welcome new ideas and you might inspire us for our next blog post! Share your thoughts and tips by posting comments for us. Thanks for reading!

By Sara Hassler

GenerateMyAds.com

Resource Development Manager

Photographic Credit: jscreationzs / FreeDigitalPhotos.net

Online car ads are by far one of the most important marketing pieces that auto dealers can use to increase their leads on their cyberlots. To include verbiage like ” creampuff”  or ” garaged” is misleading advertising and potential buyers are smart enough to know this.

Here’s a few insider points from our client base:

• Online car ads are generally written by sales managers, salespeople or admin/marketing associates.
• Creating car ads to post online is time-consuming and cumbersome.
• Most car ads are limited to vehicle descriptions only and lack creativity and do not lead the buyer to pick up the phone and contact the dealer or visit in-person to take the vehicle for a test drive. This alone limits the buyer to focusing on price point only when making a decision on what to purchase and who they will purchase from.

Solution:

• Our clients have reported that they would rather hire this work out to an ad agency and free up their sales team to making calls, contacting customers and meeting their weekly sales objectives.
• Ads that inspire a buyer to feel, touch and imagine the vehicle in their driveway, garage or life is what sparks that lead to make a person-to-person contact.
• Online car ads compete side-by-side on sites like AutoTtrader and others. In order to stand out, our clients have voiced that their ads need to grab their buyers not just list a basic description.
• With the rules of online advertising today it’s important to follow; search engine algorithms, SEO and SEM White hat tactics, and build ads out that are valuable and effective.
• Keyword rich car ads are also highly appreciated and recognized as increasing a dealer’s website search engine rank.

All combined, rich search engine optimized, innovative, humanized and persuasive content is what sells vehicles online. Our clients report that buyers know what they’re looking for. Since a vehicle is an emotional purchase and often defines a person in a variety of ways, dealers say they want to make an emotional connection online. Once that connection is made, the lead is generated and the sales team works to close the deal.

For us here at Generate My Ads, we know that an auto dealer has about 3 seconds to capture their buyers attention on their cyberlot. Online car ads can do this if they are crafted properly. Our suggestion is that auto dealers focus on SEO/SEM training, target their clientele appropriately and assign the work of writing car ads to professionals who specialize in online marketing for auto dealers. The benefits are numerous and the profits keep their own wheels turning!

We welcome new ideas and you might inspire us for our next blog post! Share your thoughts and tips by posting comments for us. Thanks for reading!

By Sara Hassler

GenerateMyAds.com

Resource Development Manager

Photographic Credit: jscreationzs / FreeDigitalPhotos.net

Create special incentive programs that give your audience a reason to buy now rather than later. Limited time offers and limited supply can nudge a casual looker into a buyer. Coupons, discounts and special bonus offers  also motivate clients and customers to act quickly.

By making it clear what your audience can do to act, you are helping them choose to close the deal and buy your product or services. Motivational sales copy increases potential buyers to take advantage of a special program offer. This can result in a higher return on the time you invested in working on good sales copy.

It’s not too hard to follow the basics of writing good sales copy. The challenge is making the copy work for your target audience and their specific needs. Also consider the time of year and the current economic climate when choosing special promotional offers. Marketing and advertising is a delicate balance between being targeted, compelling and motivational. Good luck and enjoy creating your all-time best sales copy!

We welcome new ideas and you might inspire us for our next blog post! Share your thoughts and tips by posting comments for us. Thanks for reading!

By Sara Hassler

GenerateMyAds.com

Resource Development Manager

Photographic Credit: jscreationzs / FreeDigitalPhotos.net

•Use bulleted lists

•Add sub-headings

•Create short, chunky paragraphs

•Emphasize important points with bold lettering, highlights or italics

•Use a plain font face that’s easy to read

•Compile relevant graphics and images to push your message

•Don’t clutter your message with too many graphic design elements

•Keeping your designs simple so  your message/sales copy stands out

We welcome new ideas and you might inspire us for our next blog post! Share your thoughts and tips by posting comments for us. Thanks for reading!

By Sara Hassler

GenerateMyAds.com

Resource Development Manager

Photographic Credit: jscreationzs / FreeDigitalPhotos.net

For example:

Feature:

Drain-Edge works hard to provide you and your home with carefree plumbing solutions.

Benefit:

Enjoy care-free plumbing solutions that put your mind at ease and let you live worry- free!

The basic rule is that a benefit answers the question “What’s in it for me?” By stating a benefit you are inviting your target audience to imagine using your product or service in order to take care of a problem they’re trying to solve.

We welcome new ideas and you might inspire us for our next blog post! Share your thoughts and tips by posting comments for us. Thanks for reading!

By Sara Hassler

GenerateMyAds.com

Resource Development Manager

Photographic Credit: jscreationzs / FreeDigitalPhotos.net

Tell a story by explaining your business product or service.

Offer testimonials that are packed with positive results from satisfied customers. Make sure your testimonials are specific and describe exact benefits that your product or service provided. Include contact information for your testimonials so your potential buyer knows they come from real people or businesses you’ve serviced.

Add a guarantee to your product or service. A strong guarantee shows that you stand behind what your selling. Many businesses have reported, the longer your guarantee period is, the fewer returns there are.

We welcome new ideas and you might inspire us for our next blog post! Share your thoughts and tips by posting comments for us. Thanks for reading!

By Sara Hassler

GenerateMyAds.com

Resource Development Manager

Photographic Credit: jscreationzs / FreeDigitalPhotos.net

Automotive Marketing Solutions

Limp, lifeless, irrelevant and ineffective headlines clutter a message. It’s a turn off to read a headline that doesn’t address your target’s needs.

Examples are:

Poor Quality Headline:

Mustang – 2 Door Coupe, 3.8L, Manual Trans., 6cyl.!

High Quality Headline:

Want To Jet Set Down the Highway in this 3.8L Mustang that goes 0-60 in Seconds?

Creative auto ad copy that matches this headline style:

Let this high power 6 cylinder Stang, cruise you around town in style! All eyes are on your premium alloy wheels that sparkle as you hit the boardwalk in your down-speeds. Take the edge off those hot steamy nights and drive with your fully automatic  hard-top open. Call this hot rod out for double duty because this 2 door coupe sits pretty at fancy affairs and is a work-horse when you need to go on that long-awaited road trip. Your awesome GPS points you in the right direction and your trip computer makes getting there ultra easy! ABS keeps you safe, airbags give you security and your alarm gives you peace of mind. Call or email us today for discount pricing, manufacturer extended warranties and local in-house coupons!

By creating an automotive marketing headline that is highly relevant, simple and specific your target buyer will read on. In our case, our clients are car dealers who need to pump up their use of web copy to highlight their vehicles online in hopes to sell more cars and gain more leads. With thousands… rather, millions of Mustangs from the east coast to the west coast competing for a sale—creative online auto ad copy is what will cause a website viewer to click through to the dealer’s detail page. That same website marketing copy is what will take that new prospective buyer to the next level — the phone call to connect to the dealership. Although standard OEM marketing copy is traditionally what auto dealers have used in the past, it is creative copy that puts the looker into the car for that virutal test drive. Once inside, that buyer will want to know more, and that’s the lead every automotive dealer is hoping their website generates.

Put your website ad copy in the driver seat of your online marketing plan and create content that pulls your buyers in! Check out our online presentation for a spectacular visual display of how social media ad content will benefit your auto dealership and round out your automotive marketing plans… and to see why you should test drive our ad copy service!

Click here to view our online presentation & Sign Up Today! 

Test Drive Our Ad Copy Service Today!

By Sara Hassler

Resource Development Manager

GenerateMyAds.com

The Premier Car Dealer Solution for Website & Internet Marketing

Photographic Credit: jscreationzs / FreeDigitalPhotos.net

Your Dealership Can Sell More Cars!

Automotive Dealers who want to writ sales copy that puts a car or service into the hands of your buyer and money into your pocket is easy to create—if you use a formula.

By studying the basic formula used for writing good sales copy car dealers can fill their website, collateral materials and presentation copy with elements that are appealing, exciting and convert leads into sales. To get started we have found that the these simple steps have a large impact on an auto dealer’s overall marketing plan:

1. Identify Your Target Audience

As a specialty Car Dealer, know your niche market and customize your sales copy to exactly what they’re looking for.

2. Perform Market Research

Learn about the needs of your target market by finding out your auto buyer’s needs, likes or dislikes. This information will help your automotive marketing and sales copy address your targets specific wants and desires. It will also help to anticipate questions and objections your audience will have and this information can help your dealership enhance your online marketing plan.

Check out our online presentation for a spectacular visual display of how social media ad content will benefit your auto dealership and round out your automotive marketing plans… and to see why you should test drive our ad copy service!

Click here to view our online presentation & Sign Up Today! 

Test Drive Our Ad Copy Service Today!

We welcome new ideas and your Automotive Dealership might inspire us for our next blog post! Share your thoughts and tips by posting comments for us. Thanks for reading and wishing you much success on Revving UP your sales engines!

By Sara Hassler

Resource Development Manager

GenerateMyAds.com

The Premier Car Dealer Solution for Website & Internet Marketing

Photographic Credit: jscreationzs / FreeDigitalPhotos.net

By taking a close look at how the Hard-sell doesn’t work and how well Soft-selling works, sales and marketing professionals can take this information and apply it to how they write sales copy, work on ad campaigns and approach clients in their sales efforts.

Here are a few great points to remember when working on creative materials that involve sales copy:

1. Soft-selling methods are more enjoyable to both the seller and buyer.

Soft-selling forces a salesperson to use more strategies. Building up a product can be done in a multitude of ways including talking to potential buyers. Getting to know a buyer builds relationships that equate to building sales.

Writers who want to incorporate Soft-selling methods into their marketing materials can create copy that speaks directly to their potential buyers. Asking questions and solving problems are some of the ways that words on paper speak to buyers.

2. Soft-selling Pre-sells a product or service.

Warming a buyer up for a sale builds a rapport and relationship with a person or business. In general people like to be introduced to something before they make a purchase.

Advertising copy that pre-sells a product or service before selling is in the hands of a copywriter or designer from the start. Pre-selling to a buyer is a basic introduction of the product or service and usually found in an opening statement or opening page of advertising material.

We welcome new ideas and you might inspire us for our next blog post! Share your thoughts and tips by posting comments for us. Thanks for reading!

By Sara Hassler

GenerateMyAds.com

Resource Development Manager

Photographic Credit: jscreationzs / FreeDigitalPhotos.net