Close a Deal by Asking Your Target to Act

Posted on May 20, 2011 by Sara Hassler,, Resource Development Manager No Comments

Promoting a call to action and encourage your target to act quickly—turn leads into sales.

Create special incentive programs that give your audience a reason to buy now rather than later. Limited time offers and limited supply can nudge a casual looker into a buyer. Coupons, discounts and special bonus offers  also motivate clients and customers to act quickly.

By making it clear what your audience can do to act, you are helping them choose to close the deal and buy your product or services. Motivational sales copy increases potential buyers to take advantage of a special program offer. This can result in a higher return on the time you invested in working on good sales copy.

It’s not too hard to follow the basics of writing good sales copy. The challenge is making the copy work for your target audience and their specific needs. Also consider the time of year and the current economic climate when choosing special promotional offers. Marketing and advertising is a delicate balance between being targeted, compelling and motivational. Good luck and enjoy creating your all-time best sales copy!

We welcome new ideas and you might inspire us for our next blog post! Share your thoughts and tips by posting comments for us. Thanks for reading!

By Sara Hassler

Resource Development Manager

Photographic Credit: jscreationzs /

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