0savesSave Automotive Marketing—Making Social Media Marketing Profitable Auto dealers should feel comfortable in adding social media network sites to their current marketing plans. By following a few simple steps, car dealers can put to use a mix of social media networks that will highlight their automotive marketing efforts. The rules of social media networking on [...]

There are many benefits of pay per click advertising that can help a business raise their web presence, initiate lead generation, and cultivate new clients. Below we share several of the main benefits of pay per click advertising. Branding One effective branding method is to achieve top placement on search engines like Google, Yahoo and [...]

Jim Radogna, President of Dealer Compliance Consultants, Inc. recently posted a very interesting comment on the LinkedIn group Automobile 2.0. Radogna asked ” Whose writing your online ads?”, and describes a vehicle that was advertised as a “Carfax one owner”,  ”creampuff”, “garaged” and how these terms can be misleading to a potential buyer and the [...]

Promoting a call to action and encourage your target to act quickly—turn leads into sales. Create special incentive programs that give your audience a reason to buy now rather than later. Limited time offers and limited supply can nudge a casual looker into a buyer. Coupons, discounts and special bonus offers  also motivate clients and [...]

Creating easy to read copy that can be easily scanned allows your targets to gather the information they need quickly and efficiently. This in turn makes you and your business/service appear to be quick and efficient as well. Here are few tips on how to create scan friendly copy: •Use bulleted lists •Add sub-headings •Create [...]

One of the most commonly overlooked marketing mistakes is not knowing the difference between features and benefits. Sales copy must clearly state what the benefit of using your product or service is. Features are simply describing your product or service. For example: Feature: Drain-Edge works hard to provide you and your home with carefree plumbing [...]

Detail your credentials and provide your target audience with information that makes you an authority. Tell a story by explaining your business product or service. Offer testimonials that are packed with positive results from satisfied customers. Make sure your testimonials are specific and describe exact benefits that your product or service provided. Include contact information [...]

Limp, lifeless, irrelevant and ineffective headlines clutter a message. It’s a turn off to read a headline that doesn’t address your target’s needs. Examples are: Poor Quality Headline: Mustang – 2 Door Coupe, 3.8L, Manual Trans., 6cyl.! High Quality Headline: Want To Jet Set Down the Highway in this 3.8L Mustang that goes 0-60 in Seconds? Creative [...]

Automotive Dealers who want to writ sales copy that puts a car or service into the hands of your buyer and money into your pocket is easy to create—if you use a formula. By studying the basic formula used for writing good sales copy car dealers can fill their website, collateral materials and presentation copy [...]

It’s clear to see the difference between the Hard-sell and Soft-sell techniques used in business. There is a general stereotype of what a pushy sales person using Hard-sell tactics looks like. Once this negative image is in the place of a buyers mind, it will prevent them from accepting a sale. Increase your sales and [...]