Advertising Copy That Works Through to the Final Sale Part 2

Posted on May 12, 2011 by Sara Hassler,, Resource Development Manager No Comments

There is a fine balance to maintain between Hard-selling and Soft-selling. Though most sales professionals are drawn to the Hard-selling style of closing deals that technique often is in-effective. Businesses and individuals can turn buyers onto choosing to make a purchase by utilizing Soft-Selling methods.

By taking a close look at how the Hard-sell doesn’t work and how well Soft-selling works, sales and marketing professionals can take this information and apply it to how they write sales copy, work on ad campaigns and approach clients in their sales efforts.

Here are a few great points to remember when working on creative materials that involve sales copy:

1. Hard-selling sounds desperate to others.

This will put off a potential buyer. Buyers begin to wonder why a company/person is desperate and this creates suspicion. This feeling of suspicion turns into mis-trust. Buyers who don’t trust a sales pitch are not likely to buy a product/service.

To write sales copy that will reach out and help buyers trust your product or service, offer key testimonials that assure your buyers that your product/company is a trusted resource, reliable and honest.

2. Hard-selling uses hype and other dishonest tactics.

Prospective buyers can see through hype. They are savvy and know that hype is not fact. Buyers don’t buy from sales tactics that push products/services without factual information.

Copywriters can add statistics and facts to their sales copy. By showing the bibliographical resource behind stats in ad copy, buyers will know that the information they are reading comes from honest trusted facts and not hype. This also builds trust between the buyer and seller.

We welcome new ideas and you might inspire us for our next blog post! Share your thoughts and tips by posting comments for us. Thanks for reading!

By Sara Hassler

Resource Development Manager

Photographic Credit: jscreationzs /

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